The Goal
Sales leaders at L’Oréal participated in an initiative to test the impact of emotional intelligence (EQ) competencies on sales revenue. Sales agents were selected based on key EQ competencies rather than the company’s standard selection procedures.
The Results
- The high EQ sales agents sold $91,370 more than other salespeople annually
- Annual net revenue increased $2,558,360
- Turnover in the first year decreased by 63% among high EQ sales agents
Discover the Power of PQ
EQ is the accelerator that will optimize every seller’s revenue potential. PQ-Powered Sales boosts EQ and fosters a growth mindset for optimal sales performance in 15 minutes/day.
In PQ-Powered Sales, sellers build three mental muscles they exercise daily in 2- to 3-minute intervals. Sellers learn to intercept negative thought patterns, activate the self-command center of the brain, and unlock positive, effective engagement modes.